Edgewater invests in Murray Sales Inc.
Edgewater Growth Capital Partners IV is pleased to announce that its portfolio company Evriholder Products, LLC (“Evriholder”) has recently partnered with Murray Sales Inc. (“MSC”) to accelerate the growth of each business. MSC is a fast growing designer and distributor of innovative impulse and kitchenware products under the internationally recognized Joie brand. MSC’s products are highly complementary to Evriholder’s existing offering of impulse and houseware products. The combined business will distribute products for the home through over 100,000 retail doors and key e-commerce platforms worldwide. The entire MSC team will be joining Evriholder and will continue operating out of its Montreal facility and be shareholders in the combined platform.
For more than 60 years MSC has always been committed to developing innovative houseware designs of the highest value & quality. MSC devotes a great deal of attention to ensure the customer has the best possible impression of their experience & total satisfaction with the items purchased. The Joie brand has two distinct lines, Essential and Novelty, which both excel in function as well as form.
Founded in 1995, Evriholder Products creates and distributes kitchen, cleaning, pet, storage and health & beauty products. Evriholder’s products are distributed worldwide under brands such as Kitchen Spaces®, Bamboo Naturals®, Simply Served®, Sophisticlean®, FURemover® and Spongeables®. Evriholder takes great pride in designing innovative, functional daily items that provide value and improve people’s lives.
Evriholder is actively targeting acquisitions of niche houseware, kitchenware, cleaning products, bath & beauty accessories and pet care products companies to augment its product offering and channel presence.